‘Novelty’ Is one of the most abused words within the watch industry. Basically, it’s used to explain the continual stream of new products and types being produced by watchmaking manufacturers. But along with that, it conveys a sense of newness and — advertising and marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/